Blog
Insights on click fraud and PPC waste
Research, teardowns and practical guides from the team analysing millions of ad clicks every month.
01
How bot farms mimic real buyers
A breakdown of the behavioural signals that separate a scripted click from a genuine visitor.
02
The true cost of competitor clicking
What repeated clicks from a rival actually do to your CPA and impression share.
03
Reading your gclid data properly
How to use click IDs to connect ad spend with real conversions and offline uploads.
04
Geo targeting leaks to fix today
The five targeting mistakes that quietly send budget to markets you never chose.
Start protecting your spend
Stop paying for fraudulent clicks
Start your free 7-day trial. No credit card required, setup takes five minutes.